Company Ambition: To establish the top grade & quality enterprise
Company purpose: Standing innovation and lasting operation
Definition : Only with the persistence of promotion can we obtain the largest benefit share of customers, staffs , enterprise and society , and keep the company running.
Company spirit: Enterprise, creation, progress, collectivism
Definition: Participate in the society and be practical
　　　　　　　Be sincere and industrious
　　　　　　　Be innovative and perfect
　　　　　　　Be up-and-coming and developmental

Company slogan: Create "quality and brand" new conception
V-GOAL slogan: Create "quality and brand" new conception
"Weiwang" slogan: Worldwide!
　　Feigao always regards the consumers' benefit as our own target that we pursue. Feigao instructs every worker to ask himself (herself) that "whether or not what I do have any effect on the consumers' benefit". Feigao will ask herself before every decision-making: whether or not the decision will improve the consumers' benefit. Since the day that Feigao was born, she has been running herself with the concept of "superior quality, picturesque design and ungratified pursuit" and now become one of the leading enterprises in the bag area.