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Brand

THE CREATOR OF LIFE NEW CONCEPTION FOR DOUBE-CLASSIC QUALITY & TASTE
The meaning of Brand : “v-goal” stands for victor’s goal, which means “ the goal of victor”.It fully shows the dignited courage of victors.V-goal is the corresponding sound of English, meaning to be victorious , which adds to the vigour of overwhelming their predecessors. It perfectly interprets the great ambition of the company to creat the world famous brand.
Brand positioning:  world famous brand .
Product philosphy:  taste,spirit,culture,dignity
Product positioning:  Covering all of daily consumer goods and service industries.

THE PIONEER OF QUALITY AND TASTE -WEIIWANG
The meaning of Brand :  Weiwang-King style, The Pioneer of Luggage Industries. 
Brand positioning:   leisure ,fashionable luggage (leather goods) brand placed at middle and  high range ,mainly in internal market sales. Product idea:  Popular,Gentleness,musculinity, lightness. 
Product positioning: leisure ,fashionable luggage (leather goods) brand relying on cloth supplemented by leather.
  
The meaning of Brand:  The victorious boy,  v-goal’s pet------kadi
Brand positioning:  Diversity, The moscot used in enterprises and other brands.
Product idea:  sunny,lively, lucky,flickering
Product positioning:  schoolbag and moscot
 
Brand positioning:  fine digital series, e-commerce r luggage (leather goods) brand
Product idea: personality, humanity, pleasure, elegance.
Product positioning: digital series, e-commerce series, luggage (leather goods) series brand




The meaning of Brand:  The inspiration of Bar
Brand positioning:  The distinctive brand going after fashion and developing their personalities.
Product idea:  avant-courier, Fashion, Rock, Wild
Product positioning :  leisure,fashionable luggage (leather goods) brand relying on cloth
supplemented by avant-courier leather



The meaning of Brand: The story on the Voyage
Brand positioning:  leisure sports and outdoor sports brand
Product idea:  Sports, Humanity, Transcendence,Leisureliness
Product positioning: Leisure Sports clothing(shoes and caps), Sports luggage,Sports apparatus. 
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